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Canadian Marketing Association

Sizzle!

With all the tools we have with motion graphics and animation, sometimes there really isn’t a better and more personal way to convey information but through direct interviews.  The message is what is important and the people delivering the message here are some of the most influential speakers from their companies.  We have some of the top CEOs and CMO’s in Canada here to explain why it is important to be part of an organization such as the CMA.

No doubt, branding is still one of the top considerations for the CMA so their iconic red square logo is a theme that is prevalent in each shot yet not the center of attention.  The additiona of the B-Roll allows us to have a fast moving feel to what is realistically a very calm interview.

Produced by:  Loop Media Ltd.
Director:  Craig Kirkham
DP and Editor:  Kenneth Wan, Thoughtform Digital Inc.
Operator/Lighting Tech:  Frank Gugliuzzi, Thoughtform Digital Inc.