CBC: Hockey Night in Canada

HNIC Insert Package Refresh

To most Canadian’s watching the hockey game, the graphics we produced will be seen over and over again and yet it would go unnoticed 90% of the time.  Here is a quick example of some of the elements you’ve seen but didn’t realize it had to be designed.

Our motion graphics expertise led us to work directly and efficiently with CBC in refreshing their insert package for one of their most prized brands, Hockey Night in Canada.  We designed a new scorebug, lower thirds, stats, sponsors and transition animations all in a consistent branded package that is modern but yet distinctively still CBC inspired.