Our friends at Design Cellar Inc. are back with a new concept. This time around, we’re working with Frost GM to show off their line of vehicles that are designed for real world diversity. Whether you’re a mom with 7 kids or a construction working who just needs a dependable truck, Frost GM has the right vehicle for you.
The feel of this spot is friendly and uplifting. We convey this by grading our footage with colour, adding a zippy soundtrack and keeping the edit fast but just enough to associate the imagery with the specific car design type. A custom designed and classy high end 3D Frost Logo caps off the spot and really gives the spot a shiny polished feel just as the treatment of their logo is portrayed.
Director of Photography and Editing: Kenneth Wan, Thoughtform Digital Inc.
Motion Graphics and Animation: Jacky Wan, Thoughtform Digital Inc.
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